Nansen is a blockchain analytics platform that enriches on-chain data with millions of wallets labels. Crypto investors use Nansen to discover opportunities, perform due diligence and defend their portfolios with our real-time dashboards and alerts.About the role

As Brand Marketing lead at Nansen you will be part of a world class, global team, serving blockchain savvy traders and investors in the crypto space. We are looking for an innovative and collaborative Brand Marketing expert with a builder mindset that can create a unique and enduring brand that is impactful and consistent.

You will play a key role in the future of finance, and help us to achieve our mission to surface the signal in blockchain data. Your contributions to the team will have a big impact, as you help us grow Nansen to a leading crypto company.

You can be located anywhere in the world, as our work is 100% online.

The position is full-time. What will you be doing?

• Devise and implement the brand strategy, maintaining brand integrity across all company marketing initiatives and develop brand guidelines, tone of voice and style guides

• Work closely with cross-functional teams such as product, platform, sales, operations and research teams to grow awareness of the Nansen brand

• Create guides, workflows, playbooks and optimize processes for both internal and external stakeholders

• Take end-to-end ownership of the entire brand strategy — from overseeing brand strategy campaigns, working with influencers, budgeting, measuring performance goals and reporting results

• Continuously evolve your knowledge of the crypto space, including DeFi and NFTs

Are you the right person for this role?

• Huge plus: Knowledge of the Nansen platform and data analytics

• At least 5 years work of brand marketing experience

• Strong project management skills, ability to multitask, prioritize and follow through on ongoing projects

• Detail-oriented: Strong attention to detail and is able to get things done fast

• Drive: We want people who are passionate about the crypto industry, and are eager to up-skill and hone their knowledge in the crypto space

• Independent: Direct experience working in a remote first environment; and able to work independently whilst collaborating closely with a fast-growing team

• Self-motivated: Entrepreneurial mindset with a strong sense of ownership, empathy, and determination to get things done

• Resilience: Humble to new ideas, and eager to learn amidst adversity and challenges

• An entrepreneurial spirit and the skills to take a (rough) idea and make it reality

• Bonus: Proficiency in other major languages (e.g. Mandarin or Spanish)

Salary and compensation

No salary data published by company so we estimated salary based on similar jobs related to Defi, Crypto, Marketing and Non Tech jobs that are similar:

$65,000 — $110,000/year

Location

APAC, Remote