Product Manager Growth
12Go Asia

You’ll be the product owner for our marketing technology stack — the infrastructure that connects our platform to the channels where travellers discover us. This is a technical PM role at the intersection of product, engineering, and marketing. You won’t be running campaigns yourself; you’ll be building and improving the products and systems that make campaigns possible, measurable, and scalable. Your scope spans three areas: Paid Acquisition (PPC & Mobile), Technical SEO, and LLM Discovery - a new frontier where we’re making our inventory accessible to AI agents and chatbots. What You’ll Own 1. Paid Acquisition & Mobile

• Integrations with Google Ads and other ad platforms using APIs and Tag Manager

• Internal campaign management to scale across markets

• Mobile growth (App campaign, AppsFlyer, Firebase)

• Attribution systems (Web to App, affiliate tracking, UTMs)

1. Technical SEO

• Core SEO infrastructure: sitemaps, indexing, robots.txt, meta tags, redirects, URL structure

• Partner with SEO/content teams and manage content delivery at scale

• SEO tools such as Google Search Console and Semrush

1. LLM Discovery (AI)

• Build strategy for visibility in AI/LLM platforms

• Develop integrations to distribute inventory to AI ecosystems

Must-have

• 4+ years of experience in Product Management or MarTech

• Experience with growth and performance marketing.

• Google Ads + attribution knowledge

• Mobile measurement + ATT experience

• Understanding of technical SEO

• Comfortable owning backlogs, writing specs, and driving sprints

Nice-to-have

• Experience with marketing tools, consent/privacy, and affiliate systems

• Exposure to LLM/AI discovery

• Marketplace/e-commerce/OTA background

• Engaging work on a product that enables millions of travelers to book their trips daily;

• Full-time remote working: 5 days week, 8 hours per day;

• Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);

• Internal growth and mobility opportunities;

• Competitive annual leave, sick leave, and public holidays;

• Annual company offsite in Thailand;

• High-growth start up international environment.

Why This Role

• Broad ownership across PPC, SEO, and AI

• Work on cutting-edge LLM discovery

• Impact millions of travelers across markets

• Lean, high-ownership team