Published 4 months ago

saas marketing growth

About Tiny 

With software used by millions of developers, and thousands of products worldwide, Tiny creates some of the world’s most popular open source software. Tiny builds the software that helps support some of the world’s most innovative start-ups and established enterprises; we create developer tools for the modern world. Most developers would be familiar with TinyMCE, the flexible open source rich text editor used by companies such as Atlassian, Accelo, Drift and more.

Scaling up our remote team, Tiny is evolving and growing our team globally as we continue to expand our product offerings, and create even better developer experiences.

Big problems are solved with Tiny solutions.

Job Description 

Reporting into the Head of Marketing, the Growth Marketing Manager is responsible for creating constant, iterative tests throughout the entire marketing funnel with a main focus on the top of the funnel and initial customer acquisition. It is their job to craft data-driven strategy and tactics that focus on iterative improvements, and working with the team on new campaigns that help to accelerate and drive growth. This particular role is focused on owning, and driving, constant interactive testing throughout campaigns and programs across multiple channels focused on driving up conversion rates.

Key Responsibilities

  • Own the demand generation aspects of the marketing team including paid and SEO

  • Manage dedicated specialists in digital disciplines

  • Working closely with our Product and Product Design teams to generate and implement iterative testing across the product and website

  • Generating a consistent regular cadence of experiments and test inline with the marketing and growth strategies

  • Owning the growth marketing reporting, providing regular updates on efforts and results

  • Managing budgets growth marketing budget

  • Working collaboratively with the marketing team to conceptualize, and deliver world-class campaigns

  • Providing regular input into wider marketing strategies and identifying further growth opportunities

Abilities and Education

  • 2+ years experience in the SaaS developer tooling space

  • Exposure to open source concepts is a plus

  • Ability to not just be strategic but also hands on in implementing experiments and campaigns

  • At least 2+ years experience within specific growth marketing or 10+ years experience within generalized marketing

  • Analytical mindset with a proven track record of undertaking iterative testing

  • Ability to work both independently and collaboratively to achieve results

Salary and compensation

$70,000 — $150,000/year

Location

🌏 Worldwide