Published 5 days ago

support testing ads

The Digital Specialist, Paid Social will support a portfolio of nonprofit clients by managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram), LinkedIn and Tik Tok. In this role, you’ll build and refine ad campaigns, manage accounts with precision, and deliver performance insights that drive real-world impact. You’ll work closely with account managers and nonprofit partners to align strategy with outcomes, while staying sharp on platform trends, compliance, and best practices.

Responsibilities

  • Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok and LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership with internal teams. 

  • Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full utilization and compliance.

  • Analyze campaign performance and provide actionable insights using platform dashboards and Google Analytics.

  • Build monthly or quarterly reports ad present results to internal teams and/or clients.

  • Collaborate with account managers and nonprofit clients to align campaign goals with mission impact.

  • Stay current on platform updates, algorithm changes, and nonprofit advertising best practices.

Qualifications

  • 2+ years of digital marketing experience in an agency environment, executing within Meta and LinkedIn ads platforms.

  • Meta Blueprint Certification and/or LinkedIn Marketing certifications strongly preferred, but not required.

  • Proficiency with Google Ads, Search, Display, Video, and Analytics would be a bonus!Strong written and oral communication skills.

  • An undeniable passion for digital marketing and the nonprofit space.

  • An aptitude for organization and ability to work independently in a remote environment and manage multiple accounts/projects simultaneously.

  • A diverse perspective and a collaborative nature.

  • An entrepreneurial and independent spirit.

Location

Remote