Senior Manager, CRM (Email and SMS)
AirSculpt

Overview

The primary focus of the Senior Manager, CRM role is to manage AirSculpt’s consumer marketing Email and SMS programs. This includes the technical management of campaign set up and deployment, as well as helping with creative, reporting and strategy. We’re looking for someone who is passionate about customer and prospect communications, diligent about ESP and legal compliance changes, as well as identifying content trends and opportunities. This person should thrive in the fast-paced environment and bring a deep understanding of what performs best across the lifecycle of a customer to drive engagement and conversion across our prospect lead base.

About AirSculpt® 

AirSculpt® is a next-generation body contouring treatment designed to optimize both comfort and precision, available exclusively at AirSculpt offices. The minimally invasive procedure removes fat and tightens skin, while sculpting targeted areas of the body, allowing for quick healing with minimal bruising, tighter skin, and precise results. More than 50,000 AirSculpt cases have been performed in AirSculpt’s 30+ premium locations throughout the U.S, Canada and the United Kingdom.

Responsibilities include but are not limited to:

• Help lead the full CRM strategy across email, SMS, and push channels
• Develop segmentation and personalization strategies to deliver targeted messaging
• Build emails (including dynamic content) in SFMC
• Design and optimize automated customer journeys, nurture campaigns, and trigger-based flows (e.g. welcome, abandon cart, win-back)
• Manage CRM calendar and ensure alignment with broader marketing and promotional plans
• Analyze performance KPIs (open rate, CTR, conversions, unsubscribe, sales per send) and optimize accordingly
• Partner with sales to ensure cohesive experiences across all lead touchpoints
• Stay up to date on compliance regulations (CAN-SPAM, TCPA, GDPR) and best practices
• Manage CRM tech stack (e.g. Salesforce Marketing Cloud, SalesForce Sales Cloud, Twilio.)
• Collaborate with the full marketing team on strategy, tactics, campaign themes and promotions to ensure a consistent user experience
• Other tasks as assigned by management

Minimum Job Qualifications:

• 5–7+ years in CRM, email, and/or SMS marketing roles; DTC experience preferred (some experience with lead conversion preferred)
• Proven experience creating and scaling email & SMS programs that drive sales
• Deep understanding of customer lifecycle stages and behavior-based targeting
  Proficiency with CRM tools and analytics platforms
• Exceptional project management and cross-functional collaboration skills
• Strong understanding of deliverability, compliance, and attribution models