CRM / Retention Marketing Manager
Storypod

About Storypod

With offices in Miami and Orlando, Storypod is on a mission to help parents, grandparents, and educators ignite children’s love of learning through screen-free, interactive audio edutainment.

Our magical Audio Learning System won several industry accolades (Academic's Choice Award, Good Housekeeping Parenting Award, STEM.org, NAPPA, et al.) and became a smash-hit for parents and kids alike. Children can interact with Storypod through multiple age-appropriate ways - lovable yarn-figurines, read-along books, interactive learning cards, and collectible tokens - that trigger immersive stories, music, and learning content.

We are looking for a well-rounded & detail-oriented CRM / Retention Manager to support Marketing initiatives critical to the growth of the company.

Your Responsibilities:

• Supporting CMO to strategize and spearhead Marketing projects and initiatives beginning at post-purchase of the customer experience that drive customer retention and repurchases, including but not limited to:
  • Product packaging & insert design and messaging
  • Email, SMS, and direct mail marketing including segmentation by purchase behavior / customer type
  • Loyalty & Referral programs
  • Social, Community & Brand Ambassador programs
  • Reputation management and reviews
  • Customer surveying and feedback
  • Planning and updating our Marketing Calendar (Email, SMS, Blog posts, et al).
  • Reporting on core Marketing KPIs from all campaigns

Our Requirements:

• Bachelor’s degree in business studies, marketing, or a comparable area
• Minimum three years of experience in a Digital Marketing role
• A/B testing mind-set
• Experience using mainstream marketing, ecommerce, and project management tools (eg Asana, Slack, Yotpo, Klaviyo, Shopify, Canva)
• An affinity for e-Commerce and customer retention / relationship management
• Excellent oral and written command of the English language

What do we offer?

• Generous PTO (23 days per year for full-time staff)
• Benefits include health/dental/vision
• A professional and diverse team in a dynamic start-up environment
• A chance to be part of the next revolution in children’s audio “edutainment”
• Supportive and fun remote workplace environment