Rahul Nayak - - Resume

Skills

Trade Marketing, Visual Merchandising, POSM Management, Product Launch, Sales Operations, Retail Branding, Brand Communication, Brand Management, Digital Marketing, Branding Strategy, People Management, Heuristics

Experience

Pureplay Skin Sciences Pvt. Ltd. - Plum

Manager - Marketing

October 2019- Present

Responsible for designing, planning & the execution of PAN-India Trade Marketing activities (Branding, Trade Schemes, GWPs, PWPs, Competitor Tracking, and Events) for General Trade (1000+ assisted outlets & 10000+ non-assisted outlets) & Modern Trade (Shoppers Stop, Lifestyle, Enrich Salon, Haiko, Metro Cash & Carry, and Wellness Forever) for brands Plum, BodyLovin' & The Phy Life
Created & executed G-T-M strategy for new launches in Retail including promotion support, stakeholder training & marketing collaterals.
Handling P&L for Modern Trade as well as ROI-based budgeting for retail trade promotions to create cost-effective value propositions.
Design, implement & ensure strict adherence to Brand guidelines with respect to planogram, product display, merchandising as well as promoter uniforms.

McNROE Consumer Products Pvt. Ltd. - Wildstone

Assistant Manager - Sales

May 2018-October 2019

Area Sales Manager for Himachal Pradesh and Uttarakhand with a 9-member team
Responsible for delivering growth in terms of outlet coverage (ECO), profitability, and market share while achieving revenue targets for the brands - Wildstone, Secret Temptation & Heaven's Garden.

Hindustan Unilever Limited

Summer Marketing Intern - Haircare (Brylcreem)

May 2017-June 2017

Studied and recommended a brand strategy on preferred brands and grooming habits of Gen Z (male) for Brylcreem.

Bristlecone India Ltd

Consultant

May 2013 to June 2016

Worked as an EDI & PI Operations Consultant for SAP Labs and SAP Ariba
Awarded as the Star Performer in Q2 2014-15 for SAP's CrossGate Project.

Certifications

Harvard ManageMentor

Harvard Business Publishing and Mahindra Rise

September 2013

Successfully completed the Harvard ManageMentor Management course from Harvard Business Publishing in association with Mahindra Rise.

Entrepreneurship 101

MITx

May 2014

Completed Entrepreneurship 101 course with a score of 92% from MITx on edx.org

Education

Prin. L. N. Welingkar Institute of Management Development and Research

Post Graduate Diploma in Management (Marketing)

June 2016- April 2018

Part of the Placement Committee.

Vidyalankar School Of Information Technology

Bachelor of Science in IT (B.Sc. IT)

2010 to 2013