Rahul Nayak

Leading several Channel Marketing activities for Established Pharma Division of Abbott partnering with 34 Business Units to formulate channel strategy to grow and drive business. Major wins include:

1) Set up from scratch, a Loyalty Program for Distributors of Abbott products to help drive key business goals as well as harbor Loyalty for Abbott in the competitive pharma market (Drove 2cr+ incremental Sales a single brand)

2) Set up and drive Direct To Retailer initiatives focussed on first placements of NPIs and Focus Brands. (Drove placement of an NPI at 15,000 retail pharmacies in 3 months and drove 5cr incremental sales for 15 brands on D2R)

3) Set up geographical-based consumer advertising for local retailers to drive sales of OTC brands.

3) Combined all the projects to create a 360-degree GTM strategy for brands to drive primary sales to distributors, secondary sales to retailers, and tertiary offtake to consumers for non-drug brands.

• Responsible for designing, planning & the execution of PAN-India Trade Marketing activities (Branding, Trade Schemes, GWPs, PWPs, Competitor Tracking, and Events) for General Trade (1000+ assisted outlets & 10000+ non-assisted outlets) & Modern Trade (Shoppers Stop, Lifestyle, Enrich Salon, Haiko, Metro Cash & Carry, and Wellness Forever) for brands Plum, BodyLovin' & The Phy Life
• Created & executed G-T-M strategy for new launches in Retail including promotion support, stakeholder training & marketing collaterals.
• Handling P&L for Modern Trade as well as ROI-based budgeting for retail trade promotions to create cost-effective value propositions.
• Design, implement & ensure strict adherence to Brand guidelines with respect to planogram, product display, merchandising as well as promoter uniforms.

• Area Sales Manager for Himachal Pradesh and Uttarakhand with a 9-member team
• Responsible for delivering growth in terms of outlet coverage (ECO), profitability, and market share while achieving revenue targets for the brands - Wildstone, Secret Temptation & Heaven's Garden.

• Studied and recommended a brand strategy on preferred brands and grooming habits of Gen Z (male) for Brylcreem.

• Worked as an EDI & PI Operations Consultant for SAP Labs and SAP Ariba
• Awarded as the Star Performer in Q2 2014-15 for SAP's CrossGate Project.