Rahul Nayak

Leading several Channel Marketing activities for the Established Pharma Division of Abbott, partnering with 34 Business Units to formulate channel strategies to grow and drive business. Major wins include:

1) Set up from scratch, a Loyalty Program for Distributors of Abbott products to help drive key business goals as well as harbour Loyalty for Abbott in the competitive pharma market (Drove INR 2cr+ incremental Sales for a focus brand and won the MD award for the high impact)

2) Set up and designed data-backed Direct To Retailer schemes and promotions focused on first placements for NPIs and increased AOV for Focus Brands to 3Lac+ retailers on D2R marketplaces Pharmarack and RetailIO. (Drove placement of an NPI at 15,000 retail pharmacies in 3 months and drove INR 5cr incremental sales for 15 brands on D2R in 2025)

3) Set up a new Key Account Model with Distributor Aggregators Keimed Group and Ascent, with a focus on driving the width as well as depth of distribution for Key brands

4) Initiated and executed a large-scale sampling drive (5L+ homes) of a Key Focus Brand of Abbott via MyGate and supplemented TOMR with Digital marketing on the app, driving 10L+ impressions and a CTR of 1.25%

5) Launched an experimental initiative of driving geographical visibility and demand for general trade retailers for Focus brands in partnership with JioAds. (Onboarded 300 retailers for pilot and ran a scheme of 1000 impressions per 6 bottles for a focus brand there by driving 15% increase in AOV for retailers)

Promoted to Grade 16 (Group Product Manager) from Grade 15 (Product Manager) effective September 2025.

• Responsible for designing, planning & the execution of PAN-India Trade Marketing activities (Branding, Trade Schemes, GWPs, PWPs, Competitor Tracking, and Events) for General Trade (1000+ assisted outlets & 10000+ non-assisted outlets) & Modern Trade (Shoppers Stop, Lifestyle, Enrich Salon, Haiko, Metro Cash & Carry, and Wellness Forever) for brands Plum, BodyLovin' & The Phy Life
• Created & executed G-T-M strategy for new launches in Retail including promotion support, stakeholder training & marketing collaterals.
• Handling P&L for Modern Trade as well as ROI-based budgeting for retail trade promotions to create cost-effective value propositions.
• Design, implement & ensure strict adherence to Brand guidelines with respect to planogram, product display, merchandising as well as promoter uniforms.

• Area Sales Manager for Himachal Pradesh and Uttarakhand with a 9-member team
• Responsible for delivering growth in terms of outlet coverage (ECO), profitability, and market share while achieving revenue targets for the brands - Wildstone, Secret Temptation & Heaven's Garden.

• Studied and recommended a brand strategy on preferred brands and grooming habits of Gen Z (male) for Brylcreem.

• Worked as an EDI & PI Operations Consultant for SAP Labs and SAP Ariba
• Awarded as the Star Performer in Q2 2014-15 for SAP's CrossGate Project.