User-centered UX Designer with 6+ years of experience transforming complex problems into intuitive digital experiences across fintech, healthcare, and e-commerce platforms
Proven track record of increasing user engagement by 40% and reducing support tickets by 35% through data-driven design decisions and comprehensive user research
Expert in end-to-end design process from ethnographic research and journey mapping to high-fidelity prototyping and usability testing validation
Work Experience
FinanceFlow Technologies
Senior UX Designer
March 2021 - Present
Redesigned mobile banking onboarding flow through 20+ user interviews and A/B testing, reducing drop-off rates by 42% and increasing account activations by $4.2M annually
Led design system implementation across 4 product teams, creating 75+ reusable components that decreased design-to-development time by 30% and improved consistency scores by 85%
Conducted comprehensive accessibility audit resulting in WCAG 2.1 AA compliance, expanding user base to include 15% more users with disabilities and avoiding potential legal issues
Facilitated cross-functional design sprints with engineering, product, and business stakeholders, delivering 3 major feature launches ahead of schedule
HealthTech Solutions
UX Designer
June 2019 - February 2021
Transformed patient portal experience through iterative prototyping and usability testing with 50+ healthcare providers, reducing task completion time by 38% and increasing patient satisfaction scores to 4.7/5
Synthesized insights from 30+ stakeholder interviews to redesign appointment scheduling system, decreasing administrative burden by 25% and reducing no-show rates by 18%
Collaborated with development team to implement responsive design principles, ensuring seamless experience across devices and increasing mobile usage by 60%
Established user research repository and testing protocols, enabling data-driven design decisions that improved conversion rates by 28%
RetailHub E-commerce
UX Designer
August 2018 - May 2019
Redesigned checkout flow using card sorting and heat map analysis, reducing cart abandonment by 31% and increasing mobile conversions by $1.8M quarterly
Conducted competitive analysis and user journey mapping for product discovery feature, resulting in 45% increase in product page engagement and 22% boost in average order value
Prototyped and validated search functionality improvements through moderated usability sessions, decreasing zero-result searches by 40% and improving user task success rates by 35%
Digital Innovations Agency
Junior UX Designer
January 2018 - July 2018
Supported senior designers on 8+ client projects ranging from startup MVPs to enterprise software redesigns, gaining exposure to diverse user needs and business requirements
Created wireframes and interactive prototypes for client presentations, contributing to $500K in new business acquisition through compelling design demonstrations
Assisted in user research activities including interview moderation and data synthesis, helping identify key insights that shaped product strategy for 3 major clients
• Relevant Coursework: User-Centered Design, Interaction Design, Design Research Methods • Capstone Project: "Designing for Digital Health Literacy" - Prototype tested with 40+ participants
University of California, Berkeley
Bachelor of Science in Psychology
2015
• Relevant Coursework: Cognitive Psychology, Research Methods, Statistics • Thesis: "The Impact of Visual Hierarchy on Information Processing in Digital Interfaces"