Results-driven Social Media Marketing professional with 2+ years of experience managing content strategy, community engagement, and analytics across Instagram, TikTok, Facebook, and LinkedIn for consumer brands and B2B clients
Proven track record of growing engagement rates by an average of 127% and increasing follower bases by 3,200+ through data-informed content strategies and trend identification
Proficient in Meta Business Suite, Hootsuite, Canva, Google Analytics, and Adobe Creative Suite with certifications in Facebook Blueprint and HubSpot Social Media Marketing
Strong analytical skills with experience translating platform insights into actionable recommendations that improve content performance and audience growth
Excellent copywriting abilities with experience adapting brand voice across multiple platforms and audience segments while maintaining consistency and engagement
Work Experience
Brightwave Marketing Agency
Social Media Coordinator
January 2023 - Present
Manage social media strategy and daily content execution for 5 client accounts across retail, hospitality, and wellness sectors, publishing 80+ posts weekly across Instagram, Facebook, TikTok, and LinkedIn
Increased average client engagement rate from 3.2% to 8.7% over 12 months by implementing platform-specific content strategies, optimizing posting schedules based on audience analytics, and prioritizing Reels and short-form video content
Grew combined client follower base by 4,800+ followers (156% growth) through consistent content calendars, strategic hashtag research, and community engagement protocols including sub-2-hour response times
Produced monthly analytics reports for clients translating Instagram Insights, Facebook Analytics, and TikTok metrics into strategic recommendations that informed content direction and budget allocation
Collaborated with graphic designers and copywriters to maintain brand consistency while adapting content for algorithm preferences on each platform, resulting in 43% increase in average post reach
GreenLeaf Organic Foods
Social Media Marketing Intern
May 2022 - December 2022
Developed and executed Instagram and Facebook content strategy for sustainable food brand, creating 25+ posts weekly including product photography, educational content, and user-generated content campaigns
Identified and adapted trending audio formats on Instagram Reels within 24-48 hour relevance windows, resulting in 3 posts exceeding 50K views each (12x account average) and generating 680 new followers
Managed community engagement by responding to 40+ daily comments and DMs, maintaining brand voice guidelines while addressing customer questions and concerns, contributing to 4.6/5.0 customer satisfaction rating
Analyzed Instagram Insights and Facebook Analytics weekly to identify top-performing content types, optimal posting times, and audience demographics, presenting findings to marketing team that informed Q4 strategy
Designed 150+ branded graphics using Canva maintaining visual consistency across platforms while testing different formats (carousels vs. single images vs. Reels) to optimize engagement
Self-Employed
Freelance Social Media Manager
August 2021 - April 2022
Managed social media strategy and content creation for 3 small business clients in fitness, local retail, and professional services sectors across Instagram, Facebook, and LinkedIn
Grew combined client follower base from 1,850 to 4,200 followers (127% growth) through targeted content strategies, local community partnerships, and consistent engagement with audience comments and messages
Created content calendars 2 weeks in advance using Later scheduling platform, ensuring consistent posting frequency while maintaining flexibility for real-time trend participation and timely content
Produced bi-weekly analytics reports translating platform metrics into business outcomes, demonstrating ROI through increased website traffic (avg. 34% increase) and customer inquiries (avg. 28% increase)
Implemented user-generated content campaigns for fitness client that generated 45+ customer posts using branded hashtag, providing authentic social proof and reducing content creation workload by 30%
University Marketing Association
Social Media Lead
September 2020 - May 2022
Led social media strategy for 400-member student organization, managing Instagram, Facebook, and LinkedIn accounts to promote events, share member achievements, and build community engagement
Increased Instagram engagement rate from 2.1% to 6.8% over academic year by implementing Stories strategy, creating Reels content featuring member spotlights, and optimizing posting schedule based on audience activity patterns
Grew organization's social media following from 680 to 1,450 followers (113% growth) through event promotion, collaboration with other student organizations, and consistent content showcasing member value
Coordinated with event planning team to create real-time social media coverage of 12 major events including conferences and workshops, posting Instagram Stories, live updates, and post-event recap content
Trained 3 incoming social media team members on content creation best practices, brand voice guidelines, and analytics interpretation, creating documentation that standardized the organization's social media processes
Education
University of Texas at Austin
Bachelor of Science in Marketing
Graduated: May 2022
GPA: 3.7/4.0 Relevant Coursework: Social Media Strategy, Digital Marketing Analytics, Consumer Behavior, Content Marketing, Marketing Research Methods
Skills
Social Media Platforms
Instagram (content strategy, Reels optimization, Stories engagement, Instagram Insights, Meta Business Suite)
Facebook (community management, Meta Business Suite, Facebook Analytics, basic Ads Manager)
TikTok (trend identification, content creation, analytics interpretation, For You Page optimization)