Product Marketing Manager
NewsCred

Company Overview

NewsCred, the world’s leading enterprise content marketing company, is on a mission to create software that transforms how marketing teams work. 

NewsCred is a three-time Gartner Magic Quadrant leader and a regular Great Place to Work. Every day, across our New York, London, and Dhaka offices, nearly 200 brilliant NewsCred employees commit their passion, time, and energy to shaping the future of an industry. 

Our bread and butter is enterprise content marketing, and we are the best in the world at it, with exceptional retention rates over our 10+ year history. Our teams combine strategic expertise, award-winning licensed and original content, and comprehensive-but-intuitive software to help the world’s biggest multinational brands publish content that people actually want in this world filled with ad noise. 

But we are not resting on our success. We believe that modern marketing organizations will have their own operating system, just as Engineering has Jira and Sales has Salesforce. This Marketing OS will centralize where campaigns get planned and marketing teams work together. There are many big companies competing to be the winner, but we think we have the lead because of our expertise in content and the robustness of our software.

Overview of the Position

We’re seeking a talented product marketing professional to help build the company’s recognition as a leading enterprise software solution for marketing. As Product Marketing Manager (PMM), you’ll help pioneer this effort, shaping the product vision and direction in an emerging category.   

Partnering with Product Management, Sales, & Customer Success you’ll drive adoption of key products and features as well as generate product-specific thought leadership and positioning materials that speak to the industry at large. As NewsCred releases new products and features, you’ll be responsible for developing and executing a go-to-market plan, including the development of core messaging, collateral, website, trade events and client communications.

What You’ll Do

• Product positioning & messaging – Ideate, build, and execute go-to-market programs and craft tailored messaging

• Content creation – Create compelling content for sales collateral, blog posts, website, newsletters, trade shows, and related activities

• Competitive intelligence – Conduct competitive analysis and disseminate key findings internally

• Thought leadership – Be a thought leader for the software, contribute to the company’s blog, and participate in webcasts or other demand generation activities

• Sales enablement – Enable the Sales organization to effectively communicate the value of NewsCred to customers; develop sales assets to increase sales win-rate

• Evangelize – Serve as the voice of the product (internally and externally) and help provide feedback to the product development organization

What You’ll Need

• BA/BS degree

• Passion for writing with the heart of journalist 

• Find comfort in analysis of products, technologies, market segments and ecosystems

• 2+ years of enterprise software experience in product marketing or similar experience

• Creative flair to bring fresh ideas into product positioning and marketing campaigns

• Superior communications skills, including the ability to explain complex concepts clearly

Diversity & Inclusion

At NewsCred, we believe that diversity is an essential part of a healthy workplace and that inclusivity is more than just good intentions.

We are committed to recruiting, hiring, and retaining a diverse community that is representative of the ones we live in. We will hold ourselves accountable by measurable success criteria and will be transparent on our progress towards these commitments. 

Our work isn’t over when we have successfully diversified our pool of employees; we are committed to ongoing efforts to make NewsCred an inclusive environment for all. This includes providing ongoing opportunities for education, awareness, and partnerships that share our commitment to eliminating unconscious bias and raising awareness about experiences other than our own.

Why You’ll Love Working Here

• Our culture is the most important thing we offer: a place to do your best work, and a chance for your voice to be heard in a democratic environment as we shape a high-growth space. Learn more in our “How We Work” document

• All-hands Demo Days on Wednesdays; catered lunches on Fridays

• Full suite of benefits, including medical, vision, dental, 401k match, and generous parental leave

• Best-in-class compensation plans, as well as company equity – everyone has a stake in our growth

• An agile performance review process, to encourage ongoing transparency between managers and direct reports

• Unlimited vacation days and flexible working hours

• Student loan repayment program, enabling you to potentially save thousands in interest

Location

🇺🇸 US-only