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Published about 2 years ago

exec marketing

Attention, Product Marketing leader with passion and expertise in Content Marketing.

We’re looking for an experienced, enthusiastic and knowledgeable Director of Product Marketing to take Foleon and innovation in Content Marketing to the next level!

Foleon is a content creation platform that makes it easy for anyone to create interactive content that is 100% on brand. We provide B2B companies with an intuitive drag & drop editor and interactive Foleon Doc format that empowers them to create bespoke digital content experiences that are engaging, intelligent, and scalable.

Founded in Amsterdam with locations in the US and Europe, Foleon is on a mission to empower companies to create the content their audience craves.

Your Location

Amsterdam or New York preferred. But we are open to remote in EU (AMS timezone) UK or US (CT/ET). It is a must that you have knowledge of US market, regardless of location.

Your Mission

As Director of Product Marketing you will drive the GTM strategy, messaging, and plans in alignment with product and business strategies. In addition to building strong relationships with leaders in product management, sales, and customer success, you will build bridges with our customers to understand their needs, experience with our technology, and validation of our messaging and strategies. As Director, you will report into the VP of Marketing and will lead the Head of Customer Marketing and expand the team in 2022!

Your Responsibilities

  • Develop go-to-market strategy, including target market sizing & definition, positioning, value proposition, market entry/penetration plans, and competitive landscape/positioning for Foleon’s content creation platform.

  • Act as the interface between Marketing, Product, Sales and Customer Success for bringing new & enhanced products to market.

  • Drive primary & secondary research to derive customer insights and market trends across target markets (industries, regions, and problem domains).

  • Define and develop customer buyer personas and associated buying cycles for priority regions and industries.

  • Partner closely with Product Management to drive pricing, offers, naming and launch plans, as appropriate.

  • Validate platform and product messaging with customers, prospects, and partners.

  • Lead the development of core content assets and tools as part of GTM strategy and sales enablement programs, including battle cards and sales decks.

  • Inform customer-facing content including one-pagers, tutorials, blog posts, and web page copy.

  • Drive customer advocacy, adoption and growth programs in conjunction with customers and success team.

  • Act as a spokesperson and evangelist for customers, analysts and press, as needed.



Your Competences

  • Strategic, analytical thinker with a pragmatic mindset

  • Excellent verbal and written communication and presentation skills, with the ability to influence others

  • Inspiring, visionary, and innovative leader that also knows how to roll up their sleeves

  • Data-driven and customer centric in all that they do

  • Ability to work as both a leader and an individual contributor

Your Qualifications

  • 8+ years of marketing experience, with majority in product and/industry marketing leadership role that interfaces with both product and commercial teams

  • B2B SaaS and US market experience required

  • Experience in Content Marketing and/or Martech space required

  • Experience in scale up B2B SaaS company preferred

  • (Near) native in English with at least one additional European language preferred

  • Demonstrated knowledge of mid-market & enterprise content management/external communications processes desired

We look forward to receive your application! If you have any questions feel free to reach out to the recruiter for this vacancy Gerben Dijkstra - [email protected]

Salary and compensation

No salary data published by company so we estimated salary based on previous jobs related to Executive, Marketing jobs that are similar:

$65,000 — $100,000/year

Location

Amsterdam