Digital PR Manager
The Brains Marketing

Headquarters: London, England, United Kingdom
URL: http://www.thebrains.co.uk

The Brains is a rapidly growing digital marketing agency with operations across Europe. We're on the lookout for a Digital PR Strategist to help us deliver exceptional results for a wide range of clients, as well as for The Brains itself. You'll report to the Senior SEO Strategist and ensure excellent results from our clients' digital PR campaigns.

Day-to-day, you'll be coming up with strategies to improve brand recognition and awareness for our clients and for The Brains itself by creating and executing digital PR strategies, creating valuable backlinks that benefit SEO. This will involve liaising with other departments, ensuring your digital PR strategy aligns with the overall marketing strategy. You'll actively seek and secure high value, relevant links for our clients, build relationships with journalists, influencers and publications on their behalf, and leverage your contacts to secure placements.

Setting the monthly and quarterly digital PR strategy for our SEO clients, you'll recommend ways for them to grow and increase their domain authority within budget, by securing strong placements with relevant publications within our agreed DA remit. You'll report on progress, keep a close eye on metrics and feed into the wider SEO strategies being set by the Senior SEO Account Strategist.

This role will require you to brief and approve press releases, craft strategies for digital PR assets and oversee production of guest posts and articles for placement on partner publications. You'll need to excel at creative pitching, be adept at reviewing content and be able to work in partnership with content and design to produce digital PR assets our clients can be proud of.

If you're creative, analytical and a people person with sparkling communication skills who is eager to expand their skill set and learn about other areas of digital marketing, we want to hear from you! Sound knowledge of how SEO & digital PR intersect with and support other digital marketing channels is a must.

Up to £37k (D.O.E) + excellent benefits + ongoing learning and career development opportunities.

Duties and Responsibilities:

• Collaborative responsibility for digital PR strategy & performance across our SEO clients, and for The Brains brand itself, working with the Senior SEO strategist and Strategy Director.
• Manage client communication on a day-to-day basis and monthly reporting for your clients' digital PR and content marketing campaigns
• Building relationships with bloggers, editors and journalists
• Competitor analysis to identify content and outreach opportunities
• Creative, conceptual pitching skills and the ability to come up with appropriate angles for clients
• Knowledge of, and experience with, press releases, directories, guest posts and blogger outreach
• Ensure all digital PR campaigns have measurable goals in place and gain client agreement on how they would like results reported
• Ensure processes are followed and any barriers and issues are calmly resolved
• Build long term relationships with key clients and stakeholders to grow accounts and expand campaigns

Requirements

• 3+ years of digital PR & outreach experience
• Strong, demonstrable experience of SEO content production and writing
• Experience in working directly with clients and senior stakeholders
• Little black book of contacts for outreach prospects across a range of sectors (e.g. journalists, influencers, digital marketing websites) that you can leverage to secure placements
• General SEO knowledge - you don't need to know how to code, but you should be able to understand how other elements of SEO intersect with digital PR and content marketing
• Up-to-date knowledge of link building and outreach best practice
• Ability to set client roadmaps, prioritise activity, and explain your prioritisations
• Experience using tools to monitor digital PR performance, e.g SEM Rush, Google Analytics, BuzzSumo
• Strong organisational skills. Proficiency in Asana is helpful
• Futurist mentality matched by an energetic can-do attitude
• Confident managing own schedule and time management
• Strong knowledge of digital marketing best practice
• Native level written and spoken English, exceptional spelling and grammar
• Charismatic, approachable and warm manner - great with clients and colleagues!

Benefits

• A fun, flexible and exciting work environment
• Collaborative, cross-departmental working in hive structures
• Flexible working hours
• Remote working - occasional London parties and team meetings every so often
• Infinite learning potential - We aim to be at the cutting-edge of the marketing industry and provide training in a vast array of digital marketing disciplines; if you're eager to branch out, we're eager to support your development

To apply: https://weworkremotely.com/remote-jobs/the-brains-marketing-digital-pr-manager