Zara Blackwood

Recent College Graduate

Phone: (555) 234-5678
Address: Boston, MA
Website: https://zarablackwood.com
Email:
  • Recent Marketing graduate with 3.8 GPA and hands-on experience in digital marketing analytics and consumer behavior research
  • Proven track record of increasing social media engagement by 45% during internship and leading award-winning academic projects
  • Eager to leverage fresh perspectives in data-driven marketing and emerging social media trends to drive brand growth

Education

Northeastern University

Bachelor of Science in Marketing

May 2024

Boston, MA
Graduated: May 2024 | GPA: 3.8/4.0
Dean's List: Fall 2022, Spring 2023, Fall 2023
Magna Cum Laude

Relevant Coursework: Digital Marketing Analytics, Consumer Behavior Psychology, Market Research Methods, Social Media Strategy, Brand Management, Marketing Data Analysis

Capstone Project: "Gen Z Purchase Decision Mapping" (January - May 2024)
• Led team of 4 to conduct primary research on 200+ Gen Z consumers across 3 cities
• Developed predictive model identifying 5 key purchase triggers with 87% accuracy
• Presented findings to panel of industry professionals, earning highest project grade in class

Work Experience

Bright Horizons Marketing Agency

Digital Marketing Intern

June 2023 - August 2023
  • Managed social media accounts for 3 small business clients, increasing average engagement rate by 45% over 10-week period
  • Conducted competitive analysis on 20 industry leaders, identifying content gaps that informed new campaign strategies
  • Created and scheduled 150+ social media posts using Hootsuite, maintaining consistent brand voice across platforms
  • Collaborated with design team to develop email marketing campaign reaching 8,000+ subscribers with 23% open rate

Urban Threads Boutique

Sales Associate & Social Media Coordinator

September 2022 - May 2024
  • Achieved 120% of monthly sales targets for 6 consecutive months through personalized customer consultations
  • Launched Instagram marketing initiative that grew follower base from 800 to 3,200 in 8 months
  • Trained 4 new employees on customer service protocols and POS system operations
  • Managed inventory tracking system, reducing stock discrepancies by 30%

Local Food Security Initiative

Marketing Research Assistant (Academic Project)

January 2024 - May 2024
  • Conducted stakeholder interviews with 15 community leaders to assess food access challenges
  • Analyzed demographic data and survey responses from 300+ community members using SPSS
  • Developed marketing recommendations presented to nonprofit board, with 3 strategies approved for implementation
  • Created infographic campaign materials distributed to 12 community centers

Technical Skills

Digital Marketing: Google Analytics, Google Ads, Facebook Ads Manager, Hootsuite, Mailchimp, SEMrush
Data Analysis: Excel (VLOOKUP, Pivot Tables, Advanced Functions), SPSS, Tableau, Google Data Studio
Design & Content: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, WordPress
Social Media: Instagram, TikTok, LinkedIn, Twitter, Pinterest - content creation and analytics
Programming: Python (basic data analysis), SQL (database queries), HTML/CSS (basic web development)

Honors

Dean's List

Northeastern University

2022-2023
Fall 2022, Spring 2023, Fall 2023 (3.8+ GPA requirement)

Marketing Excellence Scholarship

Northeastern University

2023-2024
$3,000 annual award for academic achievement and leadership

Alpha Mu Alpha Marketing Honor Society

Marketing Honor Society

April 2024
Inducted April 2024 (Top 20% of marketing majors)

Northeast Marketing Case Competition - 1st Place

Northeast Marketing Competition

March 2024
Led team of 4 to develop comprehensive marketing strategy for sustainable fashion startup • Presented to panel of industry executives, securing top prize among 25 competing teams

Northeastern Innovation Challenge - Finalist

Northeastern University

November 2023
Pitched social impact marketing platform concept to venture capitalists • Advanced to final round among top 8 teams from 100+ initial submissions

Publications

Social Media Influence on Gen Z Sustainable Purchase Behaviors

Undergraduate Honors Thesis, Marketing Department, Northeastern University

2024
Blackwood, Z. (2024)

Digital Marketing Trends in Post-Pandemic Consumer Behavior

New England Undergraduate Research Conference

April 2024
Co-author - Presented at New England Undergraduate Research Conference

Leadership and Activities

Vice President, Marketing Club

Northeastern University

September 2023 - May 2024
  • Managed $5,000 annual budget and coordinated 12 professional development events for 150+ members
  • Secured partnerships with 6 local marketing agencies for guest speaker series and internship opportunities
  • Increased club membership by 40% through targeted recruitment campaign and improved programming

Volunteering

Boston Youth Mentorship Program

Volunteer Marketing Coordinator

January 2023 - December 2023
  • Developed social media strategy that increased volunteer applications by 60% over 12-month period
  • Created promotional materials for fundraising events, contributing to 25% increase in annual donations
  • Coordinated with local media outlets, securing 3 feature stories about program impact

Languages

English

(Native),

Spanish

(Conversational),

French

(Basic)

Certifications

Google Analytics Certified

Google

2024

Google Ads Fundamentals

Google

2024

HubSpot Content Marketing Certified

HubSpot

2024

Technical Projects

Personal Portfolio Website

WordPress Development

2024
Built personal portfolio website using WordPress and custom CSS

E-commerce Site Management

Student Organization

2023-2024
Managed e-commerce site for student organization fundraising