Marketing Manager with 7 years of B2B SaaS experience, specializing in demand generation and digital marketing strategy
Led cross-functional teams of 5-6 marketing specialists to deliver 58% year-over-year pipeline growth across mid-market and enterprise segments
Proven track record managing budgets up to $650K while optimizing marketing spend to reduce customer acquisition costs by 38%
Work Experience
CloudScale Technologies
Marketing Manager
March 2021 - Present
Led team of 5 marketing specialists to redesign demand generation strategy, implementing account-based marketing approach that increased enterprise-level MQLs by 67% and shortened sales cycle from 8.5 to 5.5 months
Managed $650K annual digital advertising budget across Google Ads, LinkedIn, and programmatic display, optimizing spend allocation to reduce cost-per-acquisition by 38% while increasing lead volume by 42%
Directed content marketing operations including editorial calendar, freelance writer management, and SEO optimization, growing organic traffic from 14K to 51K monthly visitors over 20 months
Partnered with Sales leadership to redesign lead qualification and handoff process, conducting joint training sessions with 42 sales reps and implementing new lead scoring model that reduced sales follow-up time by 45% and improved lead-to-opportunity conversion by 29%
Built marketing automation infrastructure in HubSpot including 12 nurture campaigns and dynamic content personalization, improving email-to-MQL conversion rate by 34%
Led cross-functional product launch team with representatives from Product, Sales, Customer Success, and Marketing to coordinate launch of enterprise platform release, delivering integrated 90-day campaign that generated $4.2M qualified pipeline
DataStream Solutions
Senior Marketing Specialist
June 2018 - February 2021
Developed and executed integrated demand generation campaigns across paid search, paid social, and email channels, generating 340 qualified leads per quarter and contributing to $2.8M in closed revenue
Managed $280K paid media budget, implementing rigorous A/B testing framework that improved campaign ROAS from 3.1x to 5.3x over 18-month period
Created content marketing program including blog strategy, gated assets, and webinar series that grew email database from 8,500 to 27,000 subscribers
Collaborated with Product Marketing team to develop launch campaigns for 5 product releases, each achieving 85%+ of first-quarter pipeline targets
Implemented marketing attribution model in Salesforce that provided visibility into multi-touch customer journey and informed budget allocation decisions
TechVenture Group
Marketing Coordinator
August 2016 - May 2018
Executed email marketing campaigns achieving average open rate of 24% and click-through rate of 3.8%, exceeding industry benchmarks by 40%
Managed social media presence across LinkedIn, Twitter, and Facebook, growing combined follower base from 3,200 to 12,500 through strategic content programming
Coordinated logistics for 8 industry events and webinars annually, generating average of 85 qualified leads per event
Supported marketing operations including CRM data hygiene, campaign reporting, and marketing technology administration