Natalie Richardson
Marketing Manager
| Phone: | (206) 555-0147 |
| Address: | Seattle, WA 98101 |
| Website: | https://linkedin.com/in/natalierichardson |
| Email: | natalie.richardson@email.com |
- Marketing Manager with 7 years of B2B SaaS experience, specializing in demand generation and digital marketing strategy
- Led cross-functional teams of 5-6 marketing specialists to deliver 58% year-over-year pipeline growth across mid-market and enterprise segments
- Proven track record managing budgets up to $650K while optimizing marketing spend to reduce customer acquisition costs by 38%
Work Experience
CloudScale Technologies
Marketing Manager
March 2021 - Present
- Led team of 5 marketing specialists to redesign demand generation strategy, implementing account-based marketing approach that increased enterprise-level MQLs by 67% and shortened sales cycle from 8.5 to 5.5 months
- Managed $650K annual digital advertising budget across Google Ads, LinkedIn, and programmatic display, optimizing spend allocation to reduce cost-per-acquisition by 38% while increasing lead volume by 42%
- Directed content marketing operations including editorial calendar, freelance writer management, and SEO optimization, growing organic traffic from 14K to 51K monthly visitors over 20 months
- Partnered with Sales leadership to redesign lead qualification and handoff process, conducting joint training sessions with 42 sales reps and implementing new lead scoring model that reduced sales follow-up time by 45% and improved lead-to-opportunity conversion by 29%
- Built marketing automation infrastructure in HubSpot including 12 nurture campaigns and dynamic content personalization, improving email-to-MQL conversion rate by 34%
- Led cross-functional product launch team with representatives from Product, Sales, Customer Success, and Marketing to coordinate launch of enterprise platform release, delivering integrated 90-day campaign that generated $4.2M qualified pipeline
DataStream Solutions
Senior Marketing Specialist
June 2018 - February 2021
- Developed and executed integrated demand generation campaigns across paid search, paid social, and email channels, generating 340 qualified leads per quarter and contributing to $2.8M in closed revenue
- Managed $280K paid media budget, implementing rigorous A/B testing framework that improved campaign ROAS from 3.1x to 5.3x over 18-month period
- Created content marketing program including blog strategy, gated assets, and webinar series that grew email database from 8,500 to 27,000 subscribers
- Collaborated with Product Marketing team to develop launch campaigns for 5 product releases, each achieving 85%+ of first-quarter pipeline targets
- Implemented marketing attribution model in Salesforce that provided visibility into multi-touch customer journey and informed budget allocation decisions
TechVenture Group
Marketing Coordinator
August 2016 - May 2018
- Executed email marketing campaigns achieving average open rate of 24% and click-through rate of 3.8%, exceeding industry benchmarks by 40%
- Managed social media presence across LinkedIn, Twitter, and Facebook, growing combined follower base from 3,200 to 12,500 through strategic content programming
- Coordinated logistics for 8 industry events and webinars annually, generating average of 85 qualified leads per event
- Supported marketing operations including CRM data hygiene, campaign reporting, and marketing technology administration
Skills
Marketing Strategy & Execution: Demand Generation, Account-Based Marketing, Product Launch Strategy, Digital Marketing Strategy, Marketing Mix Optimization, Customer Lifecycle Marketing
Marketing Technology: HubSpot, Salesforce (Marketing Cloud), Google Analytics 4, SEMrush, Marketo, Asana, Tableau, Hootsuite, Unbounce
Digital Marketing: Paid Search (Google Ads), Paid Social (LinkedIn, Facebook), SEO, Marketing Automation, A/B Testing, Conversion Rate Optimization, Email Marketing
Leadership & Management: Marketing Team Development & Mentoring, Budget Management ($250K-$750K), Cross-Functional Collaboration, Stakeholder Management, Performance Coaching, Agency & Vendor Management
Analytics & Performance: Marketing Attribution Modeling, Campaign Performance Analysis, ROI Optimization, Data Visualization, Funnel Analysis, Lead Scoring
Education
University of Washington
Bachelor of Science in Marketing
2016
Certifications
HubSpot Marketing Software Certification
HubSpot
2023
Google Ads Search Certification
2023
Salesforce Marketing Cloud Email Specialist
Salesforce
2022
Awards & Recognition
Silver Stevie Award for Marketing Campaign of the Year
Stevie Awards
2023
Recognized for "Scale Smart" demand generation campaign generating 340% increase in enterprise pipeline
American Marketing Association Seattle Chapter Rising Star Award
American Marketing Association
2022