Leading customer experience and digital transformation by providing end-to-end business solutions and thought leadership. Delivering compelling integrated marketing strategy and analytics across business units. (Salesforce, Marketing Cloud, Datorama)
BSL Designs 2009 - Present
Establish marketing strategy and execution for small business owners through targeted branding initiatives. Core competencies in SEO, social media, digital media buying, design, and advertising. bsldesigns.com
Neckidwood 2010 - Present
Manage creative projects, events, and collaborations. Outline critical goals and build a unique brand and idea. Oversee daily operations, lead generation, and customer retention. Work with clients to develop beautiful custom engravings. neckidwood.com
Haft Outfitters 2016 - Present
Online retailer of premium outdoors and defense gear. Analyze online search intent and market trends for the outdoor community. haftout.com (WordPress, WooCommerce)
Responsible for developing and executing Quest's online customer engagement and conversion strategy. Create engagement marketing programs that raise brand awareness, drive traffic and increase conversion within the Oracle Cloud, JD Edwards, PeopleSoft, and Database & Technology user-communities. (Salesforce, Eloqua)
Primary marketing and communications manager for prospect-facing business units including the Office of Admission. Lead multi-channel marketing production and strategy. Deliver on strategic university goals through direct, digital, social media, and email marketing. Primary liaison between UK PR and Marketing, outside agencies, and other university offices. (Salesforce, Marketing Cloud)
Retool marketing programs with a strong emphasis on digital, lead gen and nurturing. Collaborate with internal team and partners. Grow and maintain the brand for USS and Titan Products. Give budgetary oversight and report on ROI to stakeholders.
Managed a $3MM book of business with key agency accounts - national commercial trucking and technology companies. Lead creation, production, and implementation of marketing and advertising projects including print, email, and web strategy. Grew revenue for the agency and clients with traditional ad placements, innovative digital strategies and media buy.
Hired for lead generation and brand awareness, this position grew to manage sales, customer service, and day-to-day operations. Defined, managed and implemented JIT inventory processes, purchasing and fulfillment. Worked with vendors and designers to ensure web, print and product packaging bared a consistent and influential image in the marketplace. (NetSuite, ExactTarget)
Activities and Societies: Economics Society, Centre Outdoor Recreation and Service, Diversity Student Union, XXV, Cross Country, Track and Field