Brandon Lee

Data-Informed Senior Marketer

Phone: (615) 270-3605
Address: 2052 Osborne Road
Mount Sterling, KY 40353
Website: bsldesigns.com
Email:

Leader and digital marketing self-starter. I build marketing strategy and automation that impacts the bottom line. I'm a creative problem solver who uses data-inspired solutions to further brands and businesses.

Experience

Quest Oracle Community

Senior Manager, Digital Marketing

Feb. 2019 - Current

Responsible for developing and executing Quest's online customer engagement and conversion strategy. We create engagement marketing programs that raise brand awareness, drive traffic and increase conversion within the Oracle Cloud, JD Edwards, PeopleSoft, and Database & Technology user-communities. (Salesforce, Eloqua)

Digital Media Marketing Consultant

Owner, Entrepreneur

May 2009 - Present

BSL Designs 2009 - Present
Establish marketing strategy and execution for small business owners through targeted branding initiatives. Core competencies in SEO, social media, digital media buying, design, and advertising. bsldesigns.com

Neckidwood 2010 - Present
Manage creative projects, events, and collaborations. Outline critical goals and build a unique brand and idea. Oversee daily operations, lead generation, and customer retention. Work with clients to develop beautiful custom engravings. neckidwood.com

Haft Outfitters 2016 - Present
Online retailer of premium outdoors and defense gear. Analyze online search intent and market trends for the outdoor community. haftout.com

University of Kentucky

Communications Director

Sept. 2017 - Feb. 2019

Primary marketing and communications manager for prospect-facing business units including the Office of Admission. Lead multi-channel marketing production and strategy. Deliver on strategic university goals through direct, digital, social media, and email marketing. Primary liaison between UK PR and Marketing, outside agencies, and other university offices. (Salesforce, Marketing Cloud) 

United Structural Systems, Inc.

Marketing Director

June 2015 - Dec. 2016

Retool marketing programs with a strong emphasis on digital, lead gen and nurturing. Collaborate with internal team and partners. Grow and maintain the brand for USS and Titan Products. Give budgetary oversight and report on ROI to stakeholders.

  • Plan, implement and analyze marketing programs and channels. (Google Analytics, Google Ads, Excel, and Sage CRM).
  • Manage website, social media, email, and search marketing (SEM).
  • Optimize website for lead conversion and user experience (UX).
  • Develop digital marketing campaigns with specific focus on SEO and PPC.
  • Work with sales and customer service to overhaul IT and CRM systems.
  • Evaluate customer research, market conditions, and competitor data.

ACS Advertising, Inc.

Senior Account Executive

Feb. 2014 - Nov. 2014

Managed a $3MM book of business with key agency accounts - national commercial trucking and technology companies. Lead creation, production, and implementation of marketing and advertising projects including print, email, and web strategy. Grew revenue for the agency and clients with traditional ad placements, innovative digital strategies and media buy.

Armor Concepts, LLC

Marketing Director

Oct. 2012 - Aug. 2013

Hired for lead generation and brand awareness, this position grew to manage sales, customer service, and day-to-day operations. Defined, managed and implemented JIT inventory processes, purchasing and fulfillment. Worked with vendors and designers to ensure web, print and product packaging bared a consistent and influential image in the marketplace.

Apollo Oil, LLC

Marketing & Operations Director, Various Titles

June 2003 - Oct. 2012
Lead contact for all mid-Ohio operations. Managed a $1.5M cycling inventory and staff. Integral in warehouse setup and management of inventory, personnel, and routing. Provided lasting process solutions and strategies that were adopted company-wide. Launched corporate re-branding for private label packaging and development of eCommerce.

Education

Centre College

Bachelor of Arts, Economics, Art Studio Emphasis

2005 - 2009

Activities and Societies: Economics Society, Centre Outdoor Recreation and Service, Diversity Student Union, XXV, Cross Country, Track and Field