Primary marketing and communications manager for prospect-facing business units including the Office of Admission. Lead multi-channel marketing production and strategy. Deliver on strategic university goals through direct, digital, social media, and email marketing. Primary liaison between UK PR and Marketing, outside agencies, and other university offices.
BSL Designs 2009 - Present
Establish marketing strategy and execution for small business owners through targeted branding initiatives. Core competencies in SEO, social media, digital media buying, design, and advertising. bsldesigns.com
Neckidwood 2010 - Present
Manage creative projects, events, and collaborations. Outline critical goals and build a unique brand and idea. Oversee daily operations, lead generation, and customer retention. Work with clients to develop beautiful custom engravings. neckidwood.com
Haft Outfitters 2016 - Present
Online retailer of premium outdoors and defense gear. Analyze online search intent and market trends for the outdoor community. haftout.com
Retool marketing programs with a strong emphasis on digital, drive lead generation and nurturing. Collaborate with internal and external departments. Grow and maintain the brand for USS as well as sister company, Titan Products, Inc. Give budgetary oversight and report on ROI to stakeholders.
Handled the agency’s largest book of business totaling nearly $3MM in annual ad spend. Accounts comprised of national commercial trucking and technology companies. Managed creation, production, and implementation of marketing and advertising projects including print distribution, email campaigns, and websites. Grew revenue for the agency and clients with key traditional ad placements and innovative digital strategies and media buys.
Responsible for lead generation and brand awareness initially. This position quickly rose to encompass nearly all facets of day-to-day business. Defined and implemented the processes of outsourced fulfillment. Oversaw purchasing and inventory turns. Worked with a variety of vendors, designers, and specialists to make sure our website, print work, and product packaging bared a consistent and influential image in the marketplace. Later responsible for Sales, Customer Service, and affiliate performance.
Activities and Societies: Economics Society, Centre Outdoor Recreation and Service, Diversity Student Union, XXV, Cross Country, Track and Field