Led a cross-functional team of highly skilled professionals in delivering digital products and solutions for Europe, Middle East, Latin America and & India regions.

• Product Management of the enterprise shipping portfolio of B2B SaaS shipping software deployed by FedEx across 100+ countries world wide supporting $4B in revenue. 
  • Delivered a value based product roadmap in collaboration with business partners taking a data-driven approach towards customer experience and delivering business growth.
  • Established key success metrics focused on improving experience across the customer journey and decreasing the cost to serve. 
  • Data analytics: Created a Tableau dashboard displaying the business analytics for the digital portfolio products and measuring performance against OKRs.
• Product Development B2C e-Commerce: Rolled-out the FedEx Delivery Manager (FDM) a web-based mobile application offering convenient delivery options for delivery management. Developed regional reporting dashboard and communicated delivery management KPIs to cross-functional stakeholders. Grew the adoption of the platform to 15 countries in the region, that resulted in a 43% increase in the B2C business.
• Digital Transformation Enterprise SaaS: Spearheaded the digital transformation of enterprise shipping for the aviation vertical.
  Transformed manual business processes into an automated customer journey. Integrated FedEx APIs with the corporate mailroom solution via a SaaS application to digitize shipping, tracking, and invoicing processes, and enabling access to all departments via their intranet portal.
  This system successfully enabled online FedEx services for Emirates staff resulting in the retention of over US$14M in annual revenue. 

Facilitated launch of some of the largest online business portals in the middle east.

• E-commerce supply chain solution development: Developed an integrated shipping platform for the top eCommerce portals in the Middle East leveraging FedEx APIs establishing a strong foundation for FedEx as an integration friendly carrier in the ME region.  examples include (noon.com, hudabeauty.com, lens.me, Emirateshighstreet.com)
• Customer Integration: Spearheaded the development of cloud based enterprise SaaS application, that delivers an integrated shipping customer journey from shipping, tracking and billing . This system successfully enabled online FedEx services for their enterprise customers staff resulting in millions of dollars in annual revenue.
• Cross-functional stakeholder management: Achieved organizational goal of 95 % migration of customers to online channels within three-years from 40%. Leveraged automation data analytics to develop key performance indicators. Led a cross-functional action team to grow customer adoption of the FedEx software tools, resulting in annual cost saving in excess of US$ 2.5M.
• Sales Support and Business Development: Delivered an integrated warehousing and fulfilment platform targeted towards the Gulf industry Aviation vertical that enhances the delivery of aircraft parts to remote locations for emergency AOG (Aircraft on Ground) operations. The solution enhanced visibility of supply chains and streamlined clearance allowing airlines to measure turnaround times and identify bottlenecks. The project resulted in reducing Aircraft on Ground (AoG) downtime by 50%.

• Project Management: Managed e-government initiative with the Roads and Transport Authority (RTA) allowing the renewal of driving licenses online. The project was executed in collaboration with IBM and involved the integration of their Oracle CRM with FedEx Web Services. This project resulted in a significant 40% increase in back-office workforce productivity.
• Service Desk Management: Facilitated evolution of a basic helpdesk function into a fully-fledged Service Desk by applying ITIL best practices such as the introduction of incident management, escalation procedures, knowledge base, and KPIs to improve performance.
• App development: Managed development of a web-based address management database application. This system accelerated the delivery of local shipments for customers with large shipping volumes that frequently ship using incorrect addresses by recording correct delivery destinations and business hours for repeat shipments. The project significantly improved delivery efficiency from five to two days and increased customer satisfaction.
• EDI Integration and Data Governance: Delivered EDI integration with Dubai Customs Al Mersal Portal. FedEx was one of the first carriers to automate import clearance through messaging links with the Dubai Ports & Customs Authority.