Today’s job market is a competitive one. Prospective employers definitely have their pick of qualified, and often overqualified, candidates. There are a number of things you can do to help you perform well in your interview. With a little preparation and some simple follow up, you can greatly increase your chances of impressing potential employers and landing a job. Before you enter an interview, it is a good idea to research the company that you are about to interview with. What kinds of products and services do they offer? What segment of the market do they cater to? Armed with knowledge about the company, you will better be able to answer interview questions.