Adam Aragon

Cybersecurity leader in Zero Trust Segmentation (ZTS) serving global enterprise.

• Led rebuild and relaunch of all web properties, migrating from PHP/Drupal to Webflow CMS with a componentized design system.

• Built a data-driven experimentation program (A/B/MVT, heatmaps, journey analysis) that feeds a quarterly roadmap for CRO and UX.

• Manage a distributed/on-site team of developers, agencies, and contractors to ship features, uphold SLAs, and protect site health.

• Scaled localization to 7 languages with 1:1 content parity, geo-targeted routing, and centralized glossary/workflows.

• Drove +180% total traffic and +60% organic; established GA4 event models, consent governance, and Looker reporting to tie outcomes to pipeline.

• Implemented ABM-ready personalization and automated chat flows, enabling BDRs/AEs to trigger targeted Drift playbooks.

• Supported millions of monthly sessions with performance budgets, Core Web Vitals monitoring, and Cloudflare/CDN best practices.

• Produce quarterly Web Strategy decks that align Brand, Content, Growth, and SEO on priorities, experiments, and KPI targets.

Tooling: Webflow CMS, GA4, Looker Studio, Mutiny/Optimizely/VWO, FullStory/Hotjar, Cloudflare, HubSpot/Marketo, Salesforce, Smartling.

Marketing automation leader serving SMB, B2C, and B2B with an automation-first approach.

• Led a 10+ cross-functional team to redesign and re-platform an enterprise site (55k+ URLs) with a componentized design system, modern IA, and performance budgets—driving 100%+ YoY improvements in key acquisition and conversion metrics.

• Managed and mentored 7+ developers and PMs; instituted career frameworks, code/release rituals, and delivery SLAs to raise velocity and quality.

• Built a disciplined CRO and experimentation program (A/B and MVT), integrated with Looker + Snowflake for statistically sound reads and a documented learning library; sustained, compounding conversion lift across pricing, forms, and navigation.

• Orchestrated marketing-wide operating improvements for a 100+ person org—intake, prioritization, roadmap cadences, and stakeholder governance—to align Brand, Growth, Product, and Exec teams on outcomes.

• Partnered with SRE/SecOps to meet SOC 2 and GDPR privacy standards; established tag and consent governance and hardened the marketing stack for scale.

• Expanded localized SEO and content operations for Ireland, Brazil, Germany, and Australia—hreflang, market-specific architecture, and translation workflows—to unlock international growth.

• Supported million+ monthly sessions with uptime, caching/CDN strategy, and Core Web Vitals monitoring to keep pages fast and rankings healthy.

Tooling: Looker, Snowflake, GA/GA4, Optimizely or VWO, FullStory/Hotjar, HubSpot/Marketo, Salesforce, Cloudflare/CDN, modern CMS and headless workflows.

FinTech Private Equity Platform creating more owners across startups, investors, and law firms.

• Led cross-functional teams and multiple agencies to rebuild and relaunch the enterprise site alongside new product pages and campaign surfaces—tight alignment to growth goals and launch calendars.

• Built a CRO and experimentation program (A/B/MVT) across pricing, forms, and IA; documented learnings and rolled wins into a componentized design system.

• Implemented data-driven operating cadence for content and campaign teams (intake → prioritization → QA → release) that improved on-time delivery and lifted core marketing KPIs by 35%+ MoM/YoY.

• Stood up attribution and analytics with GA4 + Looker; standardized event models, consent/tag governance, and dashboarding for exec-level visibility.

• Deployed ABM and personalization using Clearbit enrichment with Marketo and Salesforce; improved segment targeting, qualification, and lead velocity.

• Scaled content ops (blogs, resources, email/web journeys) with templated modules and editorial workflows; raised publication velocity without sacrificing CWV or accessibility.

• Defined environment strategy (staging/preview) and delivery workflows for internal and external contributors; hardened CI/CD and release rituals to protect site health and uptime.

Tooling: GA4, Looker/Mode, Optimizely/VWO, Hotjar, Clearbit, Marketo, Salesforce, Cloudflare/CDN, HTML/PHP/WordPress, Git-based workflows.

Enterprise SaaS leader in Connected Planning; pre-IPO transformation.

• Led a global engineering team (US, India, Japan, France) plus agencies; instituted career frameworks, code review standards, release rituals, and SLAs to raise quality and velocity.

• Drove a full enterprise website overhaul ahead of IPO—modern IA, component library, performance budgets, and investor-grade reliability; aligned launches with brand, product, and IR timelines.

• Built a data-driven CRO program (A/B/MVT via Google Optimize/Hotjar) to improve journeys, forms, and navigation; reduced bounce and lifted conversion across key funnels.

• Scaled content and campaign ops (main site, event sites, microsites) with templated modules, governance, and intake → prioritization → QA → release workflows for a 1,000+ employee org.

• Architected reliability and performance: Cloudflare, CDN/edge caching, multi-region failover, and performance budgets/Core Web Vitals—engineered toward five-nines availability targets.

• Upgraded analytics and SEO: standardized event models, dashboards, and technical SEO (schema, hreflang where relevant, internal linking) to improve findability and reporting.

• Modernized project/portfolio management (Asana, Workfront, Trello), doubling delivery throughput and improving cross-functional visibility.

Tooling: Cloudflare/CDN, Hotjar, Google Optimize/A/B testing, GA (and migration planning), Looker, Asana/Workfront/Trello, modern CMS workflows.

Quote-to-Cash SaaS; marketing growth focus.

• Built and maintained the marketing site and campaign pages (product, events, microsites); shipped fast, accessible templates that scaled content velocity.

• Created a reusable component library (HTML5/SCSS/JS) and lightweight design system; reduced page build time and improved consistency across launches.

• Integrated Marketo forms (progressive profiling, UTMs) with Salesforce/Dynamics campaign attribution; improved lead capture quality and reporting fidelity.

• Implemented analytics and tagging (GA/GTM), event schemas, and dashboards for Marketing; enabled clear readouts on traffic, engagement, and conversion.

• Upgraded SEO hygiene (metadata, schema, redirects, internal links) and site architecture to improve crawlability and discoverability.

• Improved performance with asset optimization, lazy loading, and caching/CDN best practices; tightened Core Web Vitals on high-traffic templates.

• Enabled content teams with CMS templates and visual authoring tools so bloggers and PMMs could self-serve without dev tickets.

• Integrated live chat and chatbots with routing to SDRs; collaborated with Ops on governance and consent.

• Partnered with offshore devs/agencies (India, UK) for code reviews, QA, and releases; maintained staging → prod workflows and version control.

Tooling: HTML5, CSS/Sass, JavaScript (ES6), jQuery, GA/GTM, Marketo, Salesforce, WordPress/Drupal, Cloudflare/CDN.

Joint initiative with Apple for K-12 digital textbooks (LAUSD).

• Co-owned production of interactive K-12 textbooks for iPad from spec to release, partnering with Apple and district stakeholders across multiple grade levels and subjects.

• Built EPUB3/HTML5/CSS templates and component libraries; established design/assembly guidelines to standardize layout, typography, navigation, and touch interactions.

• Authored UI kits and production checklists that accelerated throughput and reduced rework across a team of content artists and editors.

• Led Agile ceremonies (backlog, sprint planning, QA) and supervised day-to-day work of several production artists; coordinated approvals with Pearson–Apple PMs.

• Implemented accessibility (WCAG reading order, alt text, contrast, keyboard/touch equivalents) and ensured compliance with Apple platform requirements.

• Conducted hands-on interactive testing using Xcode/iOS simulators and device labs; triaged Cocoa/JavaScript/HTML5 issues with reproducible repro steps and bug reports.

• Designed and maintained DAM taxonomy and asset pipelines (icons, illustrations, multimedia), ensuring version control and cross-device packaging.

• Performed multi-platform QA (iPad-first, plus desktop/browser parity) to validate rendering, performance, and user flows.

Tooling: EPUB3, HTML5/CSS3, JavaScript, Xcode/iOS Simulator, iBooks Author, Jira, Git/SVN, Adobe Creative Suite, device-lab QA, DAM systems.

Full-service SEO and web production for SMB and mid-market clients.

• Led technical and on-page SEO programs across a large client portfolio, delivering measurable YoY growth through crawl fixes, IA improvements, content briefs, and authoritative internal linking.

• Built repeatable audit and execution playbooks: site health, schema, page speed, Core Web Vitals, and migration checklists to de-risk launches.

• Drove local SEO for service-area and multi-location brands with GMB/GBP optimization, location pages, and citation hygiene.

• Produced and maintained marketing sites and landing pages, templating in WordPress and eCommerce platforms to accelerate time to publish.

• Established design, hosting, and CMS SOPs for a 10-person dev team supporting a 2,000+ client book; improved throughput and reduced defects.

• Delivered hands-on production for 300+ sites, including theme builds, component libraries, and accessible, performant front-end code.

• Implemented analytics and tagging via GA, reporting for clear pipeline-aligned readouts.

Tooling: GA, Google Search Console, GTM, PageSpeed Insights/Lighthouse, WordPress, PHP, HTML/CSS/JS, PhotoShop, Illustrator, PSD>CSS

Joint project with the US Military, US Department of Defense and the newly formed MRIN network

• Managed a group of 12+ Developers and Flash Designers for the DoD / US Military.
• Traveled to over 50 US Military bases as liason for Department of Defense for research and data correlation.
• Worked with famed advertising firm Ogilvy & Mather on Print/Web Media.
• Market Research and Focus Groups for Tech Products.
• Created Flash / Graphics / Web Layouts for Variety of Projects.
• Created ColdFusion integration solutions for a large-scale, military vertical portal site.